Utilizing wisdom of the crowd to guide you through online retail.


Online shopping is complicated. You have to sort through huge selections of products, offers, reviews and recommendations. It's all very confusing, because all we really want is to choose one product to buy - the best one.

What? will help answer that question in the easiest way for you. Just type the product you wish to buy in our search box and we will instantly provide a sorted list of only the best products within the category and all the relevant information you will need to make a smart decision.


Data Collection

We collect the data both from within, as generated by our users and both by externel sources. We crawl the web, gathering any relevant information available about the category and products from the world biggest retailers, user generated reviews and editor review sites, Including ,but no exclusive: CNET, Top10Reviews,,, Epinions and much more.


Using smart language processing algorithms we have developed and are constantly improving, we consider the product current popularity, price, user opinions, brand quality and brand reliability parameters in order to give each product a smart grade and then present our list sorted by this grade.


We turn our data into a small summarized text, that, gives you a brief overview about the product features and a comparison to other products in this category. Turning bits and bytes to something everyone can relate to.


As time passes we gather more data about each product improving our rankings, and giving our users a better expirience.

contact us @ [email protected]
All Rights Reserved© Terms Of Use & Privacy Policy